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Startups! Gain knowledge! Join the Expert Classes 4 & 5 about HTA, Reimbursement & Communication, Branding.

Find below our experts who will be contributing to our Expert Classes 4 & 5. Join us on 15 December 2017 at Utrecht Inc., Focus room, Padualaan 8, Utrecht.

The programme starts at 10:00 hrs. Next to lectures and discussions, one-on-one consultations are included. You can still register for free, provided you match our profile, please send an email to Ellen de Waal.


Word of Welcome by Jorg Kop, Managing Director at Utrecht Inc., offering startup support for scalable and innovative startups.

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Our Experts on HTA & Reimbursement


Perspective from a life sciences company by Prof. Wim van Criekinge, CSO at MDxHealth, a multinational healthcare company that provides actionable epigenetic information to personalize the diagnosis and treatment of cancer.

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Perspective from a med tech company by Bart Villirius, Owner of UMotion, develops customized walking aids for people with Parkinson’s disease or a similar neurological condition, that can be adapted to individual needs, in various stages of the illness.

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Perspective from a national association, Matthijs Vermeer, Project leader at VerenigingInnovatieveGeneesmiddelen, the industry association for the Dutch branches of innovative pharmaceutical companies.

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Perspective from a University, Geert Frederix, Assistant professor HTA at Julius Center THINC, UMCU, combines scientific expertise in areas such as HTA, clinical epidemiology, public health, ethics, primary care medicine and implementation.

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Perspective from a law office, Bas Megens, Attorney at Law at Loyens & Loeff, an independent law firm positioned to coordinate international tax and legal matters.

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Our Experts in Communication & Branding


The power of design in corporate branding, Petko Mishev, Owner of Casual Fiend, specialised in graphic design, visual communication and art direction for purpose-driven ideas.

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The value of 3D animations, Michel Franken, Business Manager at DEMCON Nymus3D, specialised in translating complex research into clear and highly appealing visualisations.

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No communications no business, Ellen de Waal, Owner of Science Affairs, specialised in corporate communication strategies, stakeholders identification, community development and engagement.

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About the topics


Expert Class 4: Health Technology Assessment & Reimbursement

  • In this Expert Class, you will learn what Health Technology Assessment (HTA) is and how health technologies can have an impact on society. Closely linked to HTA is reimbursement. Health insurers are not automatically allowed to provide cover for any new medicine that comes onto the market. Governments decide what drugs fall under the standard health insurance package. Both topics are of utmost importance to life sciences and medtech startups.

Expert Class 5: Communication & Branding

  • In this fast-moving industry, the survival of any brand relies heavily on its ability to distinguish itself sufficiently to connect with stakeholders, future partners, buyers and more. As a life sciences entrepreneur, you know that the importance of credibility simply cannot be underestimated. Therefore take communications seriously and start right from the beginning. In this 2nd edition of the communication Expert Class, the focus will be: Design.

LS@W Expert Classes are a series of targeted workshops organised in close collaboration with industry and academic Experts on relevant topics for Life Sciences and Medical Technologies Startups. The Expert Class programme offers also free consultations with Experts and Alumni to help you out. Our Expert Classes will educate you on the specific stages of your startup.